Tap'dNY

Some coworkers/fellow-Hydrans and I were joking one day at lunch about taking the pretentiousness out of bottled water and just marketing a product called "tap water". Then, along came a link to a product called Tap'dNY (blog). I'm not 100% sure that it's a real product, since the site is so thoroughly tongue-in-cheek, but it's close enough to our idea that I'll say they beat us to market. The "Refills Available at Any New York City Tap" line and the custom Sigg bottles are particularly clever.