Turkey Soda Anyone?

Being a former shareholder of Jones Soda I still sometimes keep up with articles about the company. Here is a cool interview with CEO Peter van Stolk. I don't normally follow Motley Fool but an interview is an interview.

Memorable quote:

The silliest thing that people do, in my opinion ... is they market before the product is on the shelf. It feels good and everybody gets excited, so I do a marketing campaign before I am on the shelf. I spend a lot of money, get people all buzzed about it, and then consumers go to find it, and they can't see it. And then I don't have any revenues to justify doing it again, and I look like a complete moron. That is real.