Sometimes Steal Music

Remember, kids: Don't steal music.*

*Unless you use it — along with video copyrighted by Apple — to make your own clever ad for the iPod touch, which the company's longtime ad agency, TBWA\Chiat\Day, spots on YouTube and remakes into a broadcast version, with you at the helm. Also, it helps if the song you steal is hip, catchy, and has a lyric that seems to reference the product.

Update: Don't worry if the song has already been used in a bizarre ad for a competitor's product.